An unpredictable outbound engine
A capable product let down by irregular lead flow and no repeatable way to put the sales team in front of multi-location operators. Pipeline came in fits and starts, with no rhythm to forecast against.
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Restaurant technology (SaaS)Q1 2026
How SIMS PROSPECTS built a $1.2M+ pipeline for LoyaltyPlant in 12 weeks, targeting multi-location restaurant brands.
LoyaltyPlant had a strong product but an inconsistent outbound engine. Over a 12-week cold email and LinkedIn program into multi-location restaurant operators, we reached 14,600+ prospects and built a $1.2M+ qualified pipeline.
- $1.2M+
- pipeline built in 12 weeks
- 20
- new deals closed
LoyaltyPlant·Q1 2026
$1.2M+
pipeline built in 12 weeks
About the client
LoyaltyPlant is a digital engagement platform for multi-location restaurant brands — QSRs, fast-casual concepts, coffee chains, and franchise groups. Its mobile app combines high-quality ordering, creative loyalty programmes, and marketing tools that help brands lift visit frequency, grow average check, and drive more direct orders. Strong product, but outbound that was inconsistent and hard to forecast.
The challenge
What they needed to solve
Cutting through a crowded market
Restaurant tech is noisy, and it was unclear which messages actually resonated with operators at different buying stages. The sales team needed a steady flow of high-intent demos to chase deals worth 100+ locations.
Our solution
How we ran the campaign
The play: a multi-channel outbound program built on two coordinated channels, cold email and LinkedIn, with messaging written around the realities multi-location operators and franchise leaders actually face.
Email that turns pain points into pipeline
Tightly segmented lists and sequences built around specific operator pain, not generic feature dumps — shrinking margins, aggregator and delivery-platform fees, and the need to drive more direct orders.
- Segmented QSR and fast-casual operators with 20–150 locations across the US, UK, and MENA
- Sequences built around margin pressure and aggregator-fee pain, positioning LoyaltyPlant as the fix
- Continuous A/B testing on subject lines, copy, and CTAs to lift reply and meeting rates
- Deliverability, domain health, and warm-up managed across multiple sending domains
LinkedIn that builds trust before the call
A parallel LinkedIn motion into Franchise Directors, CMOs, and brand owners — value-first, not pitch-slaps — so prospects arrived at the call already warm and familiar with the offer.
- Tailored connection requests referencing each brand's growth, footprint, or visible challenges
- Short, value-first follow-ups using insights, benchmarks, and relevant proof points
- Interest nurtured before any invite to a discovery call, never a cold pitch
- Messaging reinforced across email and LinkedIn so prospects saw consistent value on both channels
The results
What we delivered
- 14,600+
- Prospects reachedAcross cold email and LinkedIn channels
- 80+
- Marketing-qualified leadsFrom tightly defined ICP accounts
- 40
- Sales-qualified demosProgressed to the next stage of the funnel
- $1.2M+
- Pipeline in 12 weeksWith 20 closures contributing to revenue growth
SIMS PROSPECTS learned our market fast and ran outbound we could actually forecast around. Inside twelve weeks we had 40 qualified demos, a $1.2M pipeline, and 20 new deals closed. They operate like an extension of our sales team, not a vendor.
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