Yorkshire's Digital Marketing Experts for Professional Services & Trades
Born in Yorkshire
150+
£5M+
95%
300%
TRUSTED BY INDUSTRY LEADING BRANDS
What We Do For Professional Services & Tradesmen
Growing a professional services firm or trade business in Yorkshire shouldn’t be this complicated. You’re excellent at what you do—whether you’re a solicitor in Leeds, an ecommerce business owner in Sheffield, or a plumber in York. But here’s the problem: your ideal clients are searching online right now, and they’re finding your competitors instead of you.
That’s where we come in. For 10 years, Sims Prospect has helped over 150 Yorkshire professional services firms and trades businesses dominate their local markets through strategic, results-driven digital marketing.
We don’t chase vanity metrics like followers or likes. We focus on what actually matters: more enquiries, more customers, and more revenue for your business.
- Local Yorkshire Expertise - 10 years understanding your market
- Industry Specialists - We only work with professional services & trades
- Transparent Reporting - You'll always know what's working
- No Long-Term Contracts - Stay because you want to, not because you have to
- Proven Results - 95% client retention, 300% average ROI
Earned Media Services
Build your online presence organically and establish yourself as the go-to expert in your field. Get found when potential clients search for what you offer.
- Search Engine Optimization (SEO) - Rank higher on Google
- Content Marketing - Attract and educate prospects
- Social Media Management - Build your brand presence
- Email Marketing - Nurture leads into customers
- Digital PR - Earn media coverage and backlinks
- AI Search Optimization - Future-proof your visibility
- Answer Engine Optimization - Dominate voice search
- Search Everywhere Optimization - Be found on all platforms
Paid Media Services
Fast-track your growth with targeted advertising across Google, Facebook, LinkedIn, and beyond. Only pay for results that matter.
- Google Ads (PPC) - Appear at the top instantly
- Facebook & Instagram Ads - Target your ideal clients
- LinkedIn Advertising - Reach decision-makers
- Display Advertising - Build brand awareness
- Marketplace Advertising - Dominate platforms
- Media Planning & Strategy - Maximize your ad spend
Who We Work With
Professional Services
We help Yorkshire's professional services firms-solicitors, accountants, consultants, and financial advisors attract high-value clients and establish market authority
- Generate qualified leads
- Build professional credibility
- Compete with larger firms
- Increase consultation bookings
Trades & Home Services
We help Yorkshire's tradesmen—plumbers, electricians, builders, and HVAC specialists—dominate local search and fill their calendars with quality jobs.
- Get more emergency callouts
- Fill your calendar consistently
- Stop chasing cheap leads
- Build a referral engine
Why Yorkshire Businesses Choose Sims Prospect
Local Expertise
10 years serving Yorkshire businesses exclusively. We understand your market, your competitors, and your customers.
Industry Specialists
We're not generalists. We only work with professional services and trades, which means we know exactly what works for your industry.
Results-Driven
We focus on what matters: enquiries, customers, and revenue. Not vanity metrics like followers or likes.
Cutting-Edge Technology
From AI search optimization to answer engine marketing, we keep you ahead of the curve while your competitors play catch-up.
Transparent Reporting
You'll always know exactly what's working, what's not, and what we're doing about it. No jargon, no hiding.
No Long-Term Contracts
Stay with us because you want to, not because you're locked in. That's how confident we are in our results.
Testimonials
Case Studies Preview
88% increase in conversions for Kenway Miller Solicitors
Johnson Astill
Pay Per Click
The Challenge
Johnson Astill, operating in the highly competitive legal space, came to Marketing Signals in 2022 looking to improve their Google Ads performance. With poor conversions and rising click costs, they were struggling to generate new business leads at a sustainable cost. Having previously faced a search engine penalty, the company was heavily reliant on PPC to drive new leads. Knowing this, we were ready to step in and help them turn things around.
- 287% increase in consultation requests
- £180K in new client revenue
- 88% increase in conversions
- 45% decrease in CPA
- 145% increase in conversion rate
88% increase in conversions for Kenway Miller Solicitors
Johnson Astill
Pay Per Click
The Challenge
Johnson Astill, operating in the highly competitive legal space, came to Marketing Signals in 2022 looking to improve their Google Ads performance. With poor conversions and rising click costs, they were struggling to generate new business leads at a sustainable cost. Having previously faced a search engine penalty, the company was heavily reliant on PPC to drive new leads. Knowing this, we were ready to step in and help them turn things around.
- 287% increase in consultation requests
- £180K in new client revenue
- 88% increase in conversions
- 45% decrease in CPA
- 145% increase in conversion rate
88% increase in conversions for Kenway Miller Solicitors
Johnson Astill
Pay Per Click
The Challenge
Johnson Astill, operating in the highly competitive legal space, came to Marketing Signals in 2022 looking to improve their Google Ads performance. With poor conversions and rising click costs, they were struggling to generate new business leads at a sustainable cost. Having previously faced a search engine penalty, the company was heavily reliant on PPC to drive new leads. Knowing this, we were ready to step in and help them turn things around.
- 287% increase in consultation requests
- £180K in new client revenue
- 88% increase in conversions
- 45% decrease in CPA
- 145% increase in conversion rate
Our Approach
Our PPC team conducted a thorough audit, working closely with Johnson Astill to understand their needs. This led to a complete restructuring of the account. We focused on reorganising keywords into more relevant campaigns and ad groups, crafting optimised ad copy, and taking full advantage of all available ad extensions. By highlighting lower-cost, high-performing terms and experimenting with new match types, we helped them achieve better results and make significant progress towards their objectives.
The Results
By putting these changes into action, we saw improvements straight away. Click costs were quickly brought under control, and we achieved a CPA that was 45% lower compared to the previous month. As we worked closely with the client, our optimisation efforts led to stronger click-through rates and higher average quality scores across the account. This allowed the business to scale operations and reinvest the improved revenue into other channels for continued growth, with us supporting them every step of the way
Ready to Grow Your Yorkshire Business?
Book your free 30-minute strategy session. We'll audit your online presence, identify opportunities, and show you exactly how we can help you grow. No sales pitch, no obligation—just honest advice.
