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B2B Lead Generation Agency

There's a better way to build your pipeline

SIMS PROSPECTS runs cold calling, LinkedIn outreach, and appointment setting for B2B teams — so your reps spend their time closing deals, not chasing prospects.

No long contracts. Qualified meetings, booked straight onto your calendar.

Get a free pipeline audit

Tell us where you are now. We'll show you where the meetings are.

No spam. No long contracts. Just a clear read on your pipeline.

60 seconds on how we book qualified meetings for your team.
SaaS · Recruitment · Pro services
Industries we know
Multi-channel
Calls, LinkedIn & email
Qualified only
Meetings vetted to your ICP

Our clients have opened conversations at

  • Capgemini
  • Sage
  • Travis Perkins
  • BT Business
  • Hays
  • Bupa

When you partner with us, your reps end up in rooms with the decision-makers you've been targeting — across SaaS, recruitment, and professional services.

Build vs. partner

Cheaper, faster, and lower-risk than hiring in-house

Standing up your own outbound team is slow and expensive before it books a single meeting. Here's how the two stack up.

Building in-house
With SIMS PROSPECTS
Time to first meeting
3–6 months to hire, onboard, and ramp an SDR
First qualified meetings in 2–3 weeks
Upfront cost & overhead
Salary, tooling, data, NI, and management on top
One predictable monthly fee, month-to-month
Risk if it doesn't work
A bad hire costs months and a redundancy process
Pause or cancel any month — no lock-in
Data & tooling
You buy, learn, and maintain the whole stack
Verified data and multi-channel tooling included
Coverage
One person — holidays and sick days stop output
A managed team, so activity never goes dark
Management
You coach, monitor, and course-correct daily
We manage delivery; you get weekly reporting

Why it works

People, technology, and process — pulling together

Pipeline isn't one trick. It's the right people running the right system on clean data — which is exactly what we bring.

People

Trained callers, not a call centre

UK-based people who run outbound for a living, briefed on your offer and objections before the first dial.

  • Sound like they know your business
  • You approve the scripts and positioning
  • A named contact who owns your account

Technology

Verified data and multi-channel reach

Clean, ICP-matched data and the tooling to run calls, LinkedIn, and email together — without you buying or learning a stack.

  • Contact data verified before outreach
  • Calls, LinkedIn & email run as one motion
  • Booked straight onto your calendar

Process

A repeatable system, reported weekly

A defined motion from ICP to booked meeting, tuned every few weeks on what's actually converting — so results compound.

  • ICP workshop → list → outreach → qualify → book
  • Messaging A/B-tested and refined
  • Weekly activity, meetings, and pipeline reporting

How it works

From kickoff to booked meetings

A clear, repeatable process — you keep control of the messaging and visibility into every step.

  1. 1

    Define your ICP & offer

    We map your ideal customer, sharpen the messaging, and agree on what counts as a qualified meeting before any outreach starts.

  2. 2

    Build & verify target lists

    We source and verify contacts that match your profile — accurate data so your campaign reaches the right people.

  3. 3

    Run multi-channel outreach

    Calls, LinkedIn, and email work together, with messaging you approve. You see activity and results every week.

  4. 4

    Hand off booked meetings

    Qualified, confirmed meetings land on your reps' calendars — with context, so they walk in ready to sell.

What to expect

Your campaign, week by week

A clear timeline from kickoff to predictable pipeline — so you know exactly what you're getting, and when.

  1. Day 1

    Kickoff & ICP workshop

    A 60-minute call to map your ideal customer, sharpen the offer, and agree what counts as a qualified meeting. You approve the messaging before anything goes out.

  2. Week 1

    Campaign goes live

    We build and verify your target list, set up email infrastructure and LinkedIn assets, and start the first wave of outreach. You see daily activity in your dashboard.

  3. Week 2

    First conversations land

    Replies start coming back. Qualified meetings begin appearing on your reps' calendars — usually 5–10 in the first month.

  4. Month 1

    First performance review

    We sit down with you to review results, sharpen messaging on what's converting, and double down on the channels and segments performing best.

  5. Month 3+

    Predictable monthly pipeline

    Volume stabilises into a forecastable monthly run-rate. You can plan headcount, quotas, and revenue around the pipeline we deliver.

The numbers

Pipeline you can forecast

We measure success in booked, qualified meetings — and report on it every week.

more qualified meetings vs. in-house prospecting
14 days
average time to the first booked meeting
90%+
of booked meetings kept by attending prospects

Illustrative figures — final copy to be confirmed with verified client results.

Case studies

Real outcomes for real B2B teams

What we've delivered for clients across SaaS, recruitment, professional services, and e-commerce.

Case study·Digital marketing agency·January 2025

Marketing agency 3× their pipeline without adding headcount — 186 qualified appointments booked.

Home Lead Gen wanted to grow without building an internal sales team. We ran their outbound end-to-end, with messaging tuned for the home services niche they serve.

Read the full case study

186

qualified appointments

£450K

new revenue

Case study·E-commerce development·Q1 2026 — ongoing

15 qualified sales meetings in 90 days for an e-commerce development agency.

An e-commerce development agency needed a steady pipeline of discovery calls with founders and heads of e-commerce. In three months we delivered 15 qualified appointments and hit 100% of the agreed KPIs — and the engagement is still running.

Read the full case study

15

qualified sales meetings

100%

of KPIs met

Case study·B2B SaaS·January 2026 — ongoing

137 qualified demos and a steady 12–13 booked appointments every month for a B2B SaaS team.

Fast Digital Marketing needed to scale into new markets but couldn't make outbound stable on their own. We took over the motion end-to-end — and turned an unpredictable channel into a reliable monthly pipeline.

Read the full case study

137

qualified demos

12–13/mo

booked appointments

Want to see results from clients in your industry? We'll share them on the discovery call.

In their words

What clients say

Within the first month our reps had a full week of qualified calls. We stopped guessing where next quarter's pipeline would come from.
Placeholder NameHead of Sales, B2B SaaS company
The meetings are genuinely qualified — they match our ICP and the prospects show up ready to talk. That was never true with our old list.
Placeholder NameFounder, Recruitment agency
King, Founder, SIMS PROSPECTS

Meet the team

You'll work directly with King

Founder, SIMS PROSPECTS

King founded SIMS PROSPECTS to give B2B teams a predictable pipeline without growing their headcount. He works hands-on with every client to design the campaign, sharpen the offer, and book the meetings that move your number.

Low risk by design

The downside is small. The upside is your pipeline.

Month-to-month, no lock-in
Every engagement is rolling. Pause or cancel any month — for holiday cover, headcount changes, or any reason at all.
Qualified meetings, or we fix it
We agree the qualification bar up front and only book meetings that clear it. If show rate dips below benchmark, we adjust at our cost.
You stay in control
You approve the scripts, targeting, and positioning before anything goes out. We represent your brand exactly the way you want.

Pricing

Transparent pricing that scales with you

Two tiers, both month-to-month. Pick the one that matches the pipeline you need — switch up or down whenever.

Outbound

Cold calling + LinkedIn outreach run as one campaign.

£2,500/month
  • Ideal customer profile workshop
  • Built-and-verified target list (refreshed monthly)
  • Trained cold callers into decision-makers
  • LinkedIn outreach + content support
  • Weekly activity & results report
Most popular

Full Pipeline

Outbound + appointment setting + lead generation, end to end.

£3,500/month
  • Everything in Outbound
  • B2B appointment setting — meetings booked direct to your calendar
  • Inbound lead qualification & follow-up
  • Account-management + monthly sales review
  • Custom messaging & A/B testing every 4 weeks

Need something custom — higher volume, additional channels, or a white-label setup? Let's scope it on a call.

Sample pricing — adjust to your real offer in app/lib/site.ts.

Free pipeline audit

See where your pipeline is leaking — before you spend a penny

Book a focused 30-minute call and we'll audit your current prospecting live: where the gaps are, what we'd change, and the meetings you could realistically expect. No obligation, no hard sell.

Where the gaps are
A quick read on your current outbound — what's working, what's leaking, and where meetings are being lost.
What we'd change
The specific channels, messaging, and targeting we'd use to book more qualified meetings for your team.
The numbers to expect
A realistic view of the pipeline and booked meetings you could plan around — no inflated promises.

Questions

What B2B teams ask before they start

How is this different from hiring an in-house SDR?

No recruiting, ramp time, or management overhead. You get a trained team and a proven process from week one — and you can scale activity up or down without hiring or firing.

How do you make sure the leads are actually qualified?

We agree on your ideal customer profile and qualification criteria up front. Only meetings that meet that bar get booked, and we report on quality every week so the definition stays sharp.

How long until we see booked meetings?

Most clients see their first qualified meetings within the first two to three weeks, once lists are built and messaging is approved. Volume builds steadily from there — see the campaign timeline for the full picture.

Do we keep control of the messaging?

Yes. You approve the scripts, sequences, and positioning before anything goes out. We represent your brand the way you want it represented.

Where does your data come from, and is it GDPR-compliant?

We source from licensed B2B data providers and verify every record before outreach. All processing is in line with UK GDPR — we use legitimate interest for B2B contact, document lawful basis, and honour opt-outs immediately. Full detail in our privacy policy.

Who actually does the outreach — your team, or offshore?

Our cold-calling and account-management team is UK-based. Where we use specialist sub-teams (e.g. for high-volume list building or LinkedIn admin), they sit under our day-to-day management and follow your approved messaging.

What if a booked meeting no-shows?

We re-engage no-shows and reschedule wherever possible. We report show-rate weekly, and if a campaign trends below benchmark we adjust qualification criteria — at our cost, not yours.

What KPIs do you report on?

Weekly: activity (calls, connects, replies), booked meetings, show rate, and pipeline created. Monthly: cost per meeting, cost per opportunity, and a written commentary on what's working and what we're changing.

Can we pause or cancel the campaign?

Yes. All engagements are month-to-month — pause whenever you need to (holiday cover, headcount changes, market shifts) and pick back up without re-onboarding fees.

What does it cost?

Outbound starts at £2,500/month; Full Pipeline at £3,500/month — both month-to-month. See the pricing section above for what's included, or book a call and we'll scope something custom.

King, Founder, SIMS PROSPECTS

Book your free strategy call with King

A focused 30-minute conversation. We'll look at your current pipeline, where the gaps are, and exactly how we'd book more qualified meetings for your team — free, no obligation.

  • 30-minute call, no obligation
  • We'll review your current pipeline and where the gaps are
  • Walk away with a clear plan — even if we don't work together