Pipeline audit calculator
Enter your turnover and see how many qualified meetings, specification wins, and new revenue you can expect — before you spend a penny.
ROI Calculator
What could your pipeline look like?
Select your annual turnover and we'll show you the meetings, wins, and revenue our service is built to deliver — tailored to your tier.
Tell us about your business
We’ll estimate the pipeline and ROI you can expect from our construction lead generation service.
Select your annual turnover above to see your projected pipeline and ROI.
How it works
From turnover to booked meetings in 4 steps
Pipeline audit
We analyse your turnover, average deal size, and target market to build a custom outreach strategy.
Prospect list build
Using live planning data, we identify projects where your product or service can still be specified.
Multi-channel outreach
Cold email, LinkedIn, and cold calling campaigns run in parallel to reach decision-makers at the right time.
Qualified meetings
You receive booked meetings with architects, specifiers, and contractors — fully qualified and ready to buy.
500+
Qualified meetings booked
£12m+
Pipeline generated
22%
Avg. meeting-to-win rate
4.8x
Avg. first-quarter ROI
FAQ
Common questions about the calculator
How accurate are these projections?+
The calculator uses conservative conversion rates (20–25%) based on real campaign data from our construction clients. Actual results vary depending on your product, pricing, and target regions — but most clients outperform these numbers within two quarters.
What's included in the cost per meeting?+
Everything: prospect list building from live planning data, multi-channel outreach (cold email, LinkedIn, cold calling), full qualification against your criteria, and a confirmed meeting booked onto your calendar. No hidden extras.
Why does turnover affect the price?+
Higher-turnover businesses sell higher-value products into larger projects. The prospects are harder to reach, the research is deeper, and the meetings are worth significantly more. Pricing reflects the value and complexity at each tier.
What's the setup fee for?+
The one-off setup fee covers your bespoke prospect list build, email sequence creation, domain and deliverability infrastructure, CRM integration, and campaign design. It's the foundation that makes every meeting cost-effective.
Do the revenue projections include repeat business?+
No — they show first-order value only. In construction, a single specification win often leads to repeat orders, framework agreements, and long-term relationships worth 3–10x the initial project. Your real ROI is likely much higher.
How quickly will I see results?+
Most campaigns generate the first qualified meetings within 2–3 weeks of launch. The full pipeline projection is based on a quarterly timeframe, giving enough time for meetings to convert to specification wins.
Ready to see what your pipeline could look like?
Book a free pipeline audit and we’ll walk you through a custom projection for your business — no obligation, no hard sell.