Content that builds authority
A steady stream of posts written in your voice, around the problems your buyers care about — so your profile works for you while you work.
All services
LinkedIn inbound marketing
Become the company buyers already know before the first call
We combine authority-building content with targeted LinkedIn outreach so qualified prospects come to a conversation already warm — not cold and sceptical.
- Warmer
- every conversation starts ahead
- 2-way
- content + outreach, run together
Is this you?
Your buyers are on LinkedIn — but they don't know you yet
LinkedIn is where your market researches, compares, and decides. Most B2B teams leave that ground uncovered:
- Founders and leaders know they should post, but never find the time — so the profile goes quiet.
- Pure cold outreach gets ignored because there's no presence behind it to make it credible.
- Connections pile up but nothing turns into a conversation, let alone a meeting.
- No system ties the content and the outreach together, so neither compounds.
What you get
Outcomes we run the campaign for
- Authority
- Built for youA consistent presence that makes outreach land warm
- Targeted
- OutreachConnection and conversation with people who fit your ICP
- Inbound
- RepliesProspects who reach out because they already know you
- Booked
- MeetingsWarm conversations converted to calls on your calendar
What's included
What's included
A complete LinkedIn motion — presence and outreach run as one system, so they reinforce each other.
Optimised profile
We turn your profile from a CV into a landing page: clear positioning, proof, and a reason for the right people to connect.
Targeted connection campaigns
We connect with decision-makers who match your ICP and open conversations that feel personal, not automated.
Conversation & qualification
We nurture replies, answer questions, and qualify interest — then book the genuinely interested onto your calendar.
Engagement that compounds
Thoughtful commenting and engagement in your space keeps you visible to the buyers you want, between posts.
Reporting on what matters
Connections, replies, conversations, and booked meetings — reported weekly so you can see the pipeline building.
How it works
How we run it
- 1
Positioning & profile
We sharpen how you're positioned, rewrite your profile to convert, and agree the themes your content will own.
- 2
Content engine
We plan and write posts in your voice on a consistent cadence, so your authority builds week over week.
- 3
Targeted outreach
We connect with ICP-fit decision-makers and start real conversations — warmed by the presence you now have.
- 4
Convert & report
Interested prospects are qualified and booked. You get weekly reporting and a content calendar you can see ahead.
Why SIMS PROSPECTS
Why this beats outreach alone
Presence makes outreach land
When a prospect checks your profile and sees a credible, active leader, your message gets read instead of deleted.
Written in your voice
You approve the positioning and tone. The content sounds like you — not like a content mill.
Built to compound
Content and outreach reinforce each other, so every week of activity makes the next one easier and warmer.
Questions
LinkedIn inbound marketing — common questions
Do you post from my personal profile or a company page?
Usually your personal profile — personal brands drive far more reach and trust on LinkedIn than company pages. We can support the company page alongside it if that fits your strategy.
Will the content actually sound like me?
Yes. We start from your positioning, your stories, and your point of view, and you approve the voice and themes up front. Nothing publishes without your sign-off in the early weeks.
Is this automated outreach?
Outreach is targeted and personal, kept within LinkedIn's limits to protect your account. We focus on real conversations with ICP-fit people, not blasting connection requests.
How is this different from cold calling?
Cold calling opens conversations directly by phone; LinkedIn inbound warms prospects so they come to you. Many clients run both — see our cold calling and appointment setting services.
Works well with
Pair it with the rest of the motion
Cold calling
Outbound calling into your target accounts, run by trained callers using messaging built around your offer.
Explore cold callingB2B appointment setting
We qualify interest and book vetted meetings straight onto your sales team's calendar — confirmed and ready to run.
Explore b2b appointment settingReady to put linkedin inbound marketing to work?
A focused 30-minute discovery call. We'll review your current pipeline, where the gaps are, and exactly how we'd book more qualified meetings for your team — free, no obligation.