ICP definition
We build a sharp ideal customer profile around firmographics, tech stack, and buying triggers — the foundation every list is sourced against.
All services
B2B lead generation
A pipeline built on fit, not volume
We source, enrich, and qualify leads that match your ideal customer profile — so every lead your reps touch is one worth their time, and your pipeline grows on quality.
- Verified
- every contact, before outreach
- ICP-fit
- leads matched to your profile
Is this you?
More leads isn't the goal — better-fit leads is
Volume-first lead generation feels productive and quietly kills pipeline. The symptoms are familiar:
- Lists are broad and stale, so reps waste time chasing people who were never a fit.
- Contact data is wrong — bounced emails and dead numbers burn your sender reputation and your reps' patience.
- No clear ICP, so 'lead' means anything, and conversion stays low.
- Building and verifying lists in-house eats hours your team should spend selling.
What you get
Outcomes we run the campaign for
- ICP-fit
- TargetingLeads matched to firmographics, tech stack, and triggers
- Verified
- Contact dataEmail, phone, and LinkedIn checked before outreach
- Enriched
- Every recordDecision-maker name, role, and context attached
- Refreshed
- MonthlyLists kept clean and current as your market shifts
What's included
What's included
A clean, qualified, ready-to-work lead list — so your outreach starts from fit instead of guesswork.
Targeted list building
We source prospects that match the profile, not a broad scrape — so your reps work fit, not volume.
Contact enrichment
Every record gets a decision-maker name, role, verified email, phone, and LinkedIn — ready for outreach on any channel.
Data verification
We verify contact data before it reaches you, protecting deliverability and keeping your sender reputation intact.
Lead qualification
We screen for fit and intent so the leads you act on are genuinely worth your reps' time.
Monthly refresh
Lists are refreshed and re-verified monthly, so your pipeline never runs on stale data.
How it works
How we run it
- 1
Define the ICP
We work with you to define exactly who fits — firmographics, tech stack, and the buying triggers that signal intent.
- 2
Source & enrich
We source prospects against that profile and enrich each one with verified, decision-maker-level contact data.
- 3
Verify & qualify
Every record is verified and screened for fit, so the list you receive is clean and ready to work.
- 4
Deliver & refresh
We hand over a ready-to-work list and refresh it monthly — and can run the outreach for you if you want it done end-to-end.
Why SIMS PROSPECTS
Why fit beats volume
Built on your ICP
Every lead is sourced against a profile we define with you — so conversion starts higher because fit is higher.
Data you can trust
Verified before delivery. Fewer bounces, protected deliverability, and reps who don't waste time on dead records.
Plug into outreach
Take the list and run it yourself, or let us run the cold calling, LinkedIn, and appointment setting end-to-end.
Questions
B2B lead generation — common questions
Where does your data come from, and is it compliant?
We source from licensed B2B data providers and verify every record before delivery. All processing is in line with UK GDPR — legitimate interest for B2B contact, documented lawful basis, and immediate opt-out handling.
Do you just provide a list, or run the outreach too?
Either. We can hand over a clean, qualified list for your team to work, or run the full motion — cold calling, LinkedIn, and appointment setting — on top of it.
How do you define our ideal customer profile?
We run an ICP workshop covering firmographics, tech stack, and buying triggers, then source every lead against that profile and refine it as results come in.
How fresh is the data?
Lists are verified before delivery and refreshed monthly, so your pipeline runs on current, accurate contact data rather than a one-off scrape that decays.
Works well with
Pair it with the rest of the motion
B2B appointment setting
We qualify interest and book vetted meetings straight onto your sales team's calendar — confirmed and ready to run.
Explore b2b appointment settingCold calling
Outbound calling into your target accounts, run by trained callers using messaging built around your offer.
Explore cold callingReady to put b2b lead generation to work?
A focused 30-minute discovery call. We'll review your current pipeline, where the gaps are, and exactly how we'd book more qualified meetings for your team — free, no obligation.