Target account selection & tiering
We build your ICP, then choose and rank the specific accounts worth a concentrated effort — so every hour of outreach goes where the upside is.
All services
Account-based marketing
Win the accounts that actually move your number
Instead of chasing volume, we pick a tight list of your highest-value accounts, map every decision-maker on the buying committee, and run coordinated outreach until you're in the room — phone, email, and LinkedIn working as one play.
- Tier-1
- accounts, hand-picked with you
- Multi-threaded
- every buyer in the committee
Is this you?
Your biggest accounts won't be won by spray-and-pray
The deals that change your year are complex — four to ten people decide, and a generic blast never reaches them. Run as broad outbound, the accounts that matter most slip through:
- One contact per account isn't enough — the deal stalls the moment your champion goes quiet or leaves.
- Generic messaging gets ignored by senior buyers who can spot a templated sequence in a second.
- Sales and marketing pull in different directions, so the account never gets a coordinated, consistent story.
- Budget gets spread thin across thousands of low-fit names instead of concentrated on the accounts you'd most love to win.
What you get
Outcomes we run the campaign for
- Hand-picked
- Target accountsA tight tier-1 list chosen with you, not a broad scrape
- Whole committee
- EngagedEvery decision-maker mapped and reached, not just one contact
- Coordinated
- Multi-channelPhone, email, and LinkedIn telling one consistent story
- Account-level
- ReportingEngagement and meetings tracked account by account
What's included
What's included
A complete account-based motion — from picking the right accounts to getting your team in the room with the people who decide.
Buying committee mapping
We identify and verify every decision-maker and influencer inside each account — not just one name — so the deal doesn't hinge on a single contact.
Account research & insights
We research each account's priorities, triggers, and tech stack, so the outreach speaks to what that specific business is dealing with right now.
Persona-specific messaging
A different message for the finance lead than the head of ops. We write angles tailored to each role on the committee — approved by you before anything goes out.
Coordinated multi-channel outreach
Cold calling, email, and LinkedIn run together against each account, so your story lands consistently from every direction.
Account-level reporting
We report engagement and booked meetings account by account, so you can see exactly which target accounts are warming up.
How it works
How we run it
- 1
Pick the accounts
We define your ICP and agree the tier-1 list together — the specific logos worth a focused, multi-touch campaign.
- 2
Map the committee
For each account we identify and verify every relevant decision-maker, then build the persona-specific angles that will reach them.
- 3
Run the play
Phone, email, and LinkedIn run together into each account — coordinated, consistent, and multi-threaded across the committee.
- 4
Measure & expand
We track engagement account by account, double down where accounts are warming, and refine messaging as the conversations open.
Why SIMS PROSPECTS
Why account-based beats volume here
Concentration, not scatter
Effort is focused on the handful of accounts that would genuinely move your number — so each one gets the attention it deserves.
Multi-threaded by design
We reach the whole buying committee, so the deal survives a champion going quiet and progresses faster with more people bought in.
Run as one team
We work as an extension of your sales effort, with one coordinated story across every channel and warm handoffs when meetings land.
Questions
Account-based marketing — common questions
How is ABM different from your lead generation service?
Lead generation casts wider to build a pipeline on fit; ABM goes narrow and deep on a hand-picked list of high-value accounts, reaching the whole buying committee in each. Many teams run lead generation for breadth and ABM for their most important targets.
How many accounts do you target?
Usually a focused tier-1 list — tens of accounts rather than thousands — chosen with you. ABM works best when effort is concentrated on the accounts where a win is worth the most, so we keep the list deliberately tight.
Which channels do you use?
Cold calling, email, and LinkedIn, run together against each account so your message lands consistently from every direction. We tune the channel mix to where each committee actually responds.
How long before we see results?
Because target accounts are complex and multi-stakeholder, ABM is a longer game than broad outbound — but you'll see account engagement build within weeks, with qualified meetings inside target accounts following as the committee warms up.
Is your data and outreach GDPR-compliant?
Yes. We source from licensed B2B data providers and verify every record, with all processing in line with UK GDPR — documented lawful basis and immediate opt-out handling.
Works well with
Pair it with the rest of the motion
B2B lead generation
Sourcing and qualifying leads that match your ideal customer profile, so your pipeline is built on fit, not volume.
Explore b2b lead generationB2B appointment setting
We qualify interest and book vetted meetings straight onto your sales team's calendar — confirmed and ready to run.
Explore b2b appointment settingReady to put account-based marketing to work?
A focused 30-minute discovery call. We'll review your current pipeline, where the gaps are, and exactly how we'd book more qualified meetings for your team — free, no obligation.