Scale without hiring
The agency wanted to grow their client base significantly but couldn't absorb the overhead of building an internal sales team. They needed a way to scale lead generation without increasing fixed costs.
All case studies
Digital marketing agencyJanuary 2025
Marketing agency 3× their pipeline without adding headcount — 186 qualified appointments booked.
Home Lead Gen wanted to grow without building an internal sales team. We ran their outbound end-to-end, with messaging tuned for the home services niche they serve.
- 186
- qualified appointments
- £450K
- new revenue
Home Lead Gen·January 2025
186
qualified appointments
About the client
Home Lead Gen is a specialised marketing agency focused on the home services industry. They help contractors, home improvement companies, and service providers generate qualified leads through digital marketing — SEO, PPC, and social media advertising.
The challenge
What they needed to solve
Niche industry expertise
Reaching home services contractors required understanding their pain points, seasonal patterns, and communication preferences — not a templated outbound playbook.
Our solution
How we ran the campaign
We became an extension of their team, owning the outbound motion from prospecting through to booked appointments — with weekly reporting back to leadership.
Done-for-you appointment setting
End-to-end ownership of the outbound process so the agency's leadership could focus on delivery and client relationships.
- Built targeted lists of home services companies by trade
- Developed seasonal messaging aligned with industry cycles
- Multi-channel outreach combining LinkedIn and email
Industry-specific messaging
Crafted campaigns that spoke directly to contractor pain points instead of recycled marketing-agency copy.
- Lead-quality-over-quantity positioning
- ROI-focused proof points from similar businesses
- Seasonal campaign adjustments for peak periods
The results
What we delivered
- 186
- Qualified appointmentsMeetings with home services business owners
- £450K
- New revenueDirect revenue attributed to booked appointments
- 3×
- ROIReturn on investment within the first 6 months
- 88%
- Show rateConsistent appointment attendance throughout the campaign
They became an extension of our team. 186 qualified appointments delivered. The ROI was undeniable — and we didn't have to hire a single salesperson.
Ready to see what we can book for you?
A focused 30-minute discovery call. We'll review your current pipeline, where the gaps are, and exactly how we'd book more qualified meetings for your team — free, no obligation.